Flash Ads Are Annoying
It's very distracting when I'm trying to read something and there's all that flickering going on beside what I'm reading. I look at those ads because I can't not look. But I always come away with a negative impression of the advertiser or product.
Because those advertisements are so annoying, I try to get rid them. I use two Firefox extensions (just to make sure) called
Flashblock and
Adblock. The result is that I don't see those ads at all.
I think that advertisers are making a big mistake by making their ads so intrusive. If they had used a still image, I would have left it alone. Or at the very least, if they had given me the option to turn off the animation, I may have left it alone. But I had no choice, I had to remove their ad completely.
This is unfortunate because I think the advertising model is a good one for the web. I certainly would not want to pay a subscription fee for every site I visit, so I'm all for a site earning some money so that they can continue doing what they do. And who knows, I might have even clicked on an ad myself at some point, if they were still there.